Reducing consumption of plastics and boosting recycling

The use of plastics has grown exponentially over the past 50 years. Companies and other organisations have joined forces with the government to bring a circular economy for plastic products and packaging closer through Plastic Pact NL. The goals were to reduce the use of plastics, encourage reuse and boost the use of recyclate.

Stimulating initiatives

We have developed a communication structure through which signatories and other interested parties could actively exchange information. The goal was to enthuse, encourage and facilitate so that more collaborative initiatives were taken.

The essence of communication with Plastic Pact signatories consisted of: bi-annual meeting moments through an event, the website with the interactive portal for signatories and the digital newsletters. To promote recognizability, uniformity and a professional image, we have developed a striking corporate identity for Plastic Pact.

Valuable events

The participant surveys showed that 2/3rds of respondents experienced benefits from being a signatory of the Plastic Pact. The meetings were rated on average as more than satisfactory and classified as 'a great opportunity for networking' and 'well organised'. 'Open and interactive discussions' were also facilitated.

The Plastic Pact NL ended on January 1, 2024. On March 12, 2024 we organized the final meeting together with the Dutch Ministry of I&W, with the motto 'The transition continues!'. The participants came together one last time and were inspired to continue joint innovation for the future, nonetheless in a different format. We look back on 5 wonderful years of collaborations and initiatives that have taken the plastics transition a step further.