Storytelling as a catalyst for sustainable change
With our strategic use of stories, we made the impact of the SME Support Program tangible. We put entrepreneurs in the spotlight with inspiring examples, which led to a significant increase in registrations. In addition, municipalities and industry associations received ready-made content to spread the message widely, which further increased awareness of and participation in the program.
In-depth entrepreneurial stories that connect and inspire
We visited entrepreneurs, immersed ourselves in their sustainability challenges, and translated complex sustainability processes into accessible, emotionally appealing stories. By sharing these stories through the networks of municipalities and industry associations, we created a platform where sustainability became not only understandable but also attractive. In this way, we ensured that the Ontzorgingsprogramma attracts and inspires more SMEs.
