Give your savings real meaning by investing in Betuwewind

From Brand Positioning to Campaign 

Thanks to our earlier brand positioning work with Betuwewind, we had a deep understanding of the cooperative and its members. Building on that foundation, we developed a campaign that guides the audience step by step: from doubt (Who is Betuwewind? What’s in it for me?), to trust (This is what Betuwewind does, and here’s how it benefits me), to action (I want to join and invest). 

We translated this strategy into two creative concepts. Betuwewind chose: "Betuwewind – it always pays off (in WATTS)." We brought the concept to life through a powerful triptych of images. A young family, a young professional, and a senior – each holding an electric truck charging plug. A slightly surreal image that grabs attention: What are they doing there? Exactly what we hoped: they’re giving their savings meaning by investing in WattHub Rotterdam. Not only do they benefit from attractive returns, but they also support the energy and agricultural transition. A clear win-win. 

We rolled out the concept as a cross-media campaign across three key channels: outdoor posters (abri) in strategic Betuwe locations, ads in local newspapers, a targeted LinkedIn campaign aimed at regional professionals. We also managed media buying and monitoring, keeping a close eye on performance so we could optimize where needed – ensuring maximum visibility and return on investment.