Working toward a Healthy Start for every child

A common goal: a healthy start for every child.

By unifying three programs under the "Healthy Start" name, we helped strengthen the brand identity and present the programs more effectively to healthcare professionals. The unified visual identity ensures consistency in communication and boosts the visibility of the program. The video we developed provides healthcare professionals with easy access to relevant information through a central platform and highlights the urgency of the issues addressed.

From strategy to execution

To successfully integrate the three programs, we first analyzed the strengths of the existing brands. The recognition of the "Rookvrije Start" logo among healthcare professionals played a key role. We used this logo as a foundation and modernized the color palette and visual elements to fit the new unified brand identity. Additionally, we opted for one consistent visual identity, without separate styles for healthcare professionals and parents. Instead, we differentiated the tone of voice for each target group.

The development process of the new visual identity consisted of three phases:

• Strategy phase: We gathered the wishes and strategic preferences of Trimbos and the involved task force members, which formed the foundation for the design choices.
• Concept phase: In this phase, we developed the conceptual direction, focusing on the visual identity and the use of the logo.
• Execution phase: We translated the concept into final deliverables, including the style guide and a PowerPoint template.

This phased approach also contributes to long-term effectiveness and impact of Trimbos' communication efforts.

Next, we developed a video to emphasize the urgency of the three themes and guide healthcare professionals to the central platform for information. We started with a working session where we defined the key messages with Trimbos. This input was used to create the message house. We then developed the video concept, wrote the script, created the storyboard, and briefed the presenter. For filming, editing, and subtitling, we worked with a trusted partner. We then took care of the post-production and animation to make the video visually compelling.