Activation campaign for health care providers

The aim of the campaign is to activate health care providers - from maternity nurses to gynecologists - to provide effective stop-smoking care to (expectant) parents. By featuring children in the campaign with the text "Don't let my dreams go up in smoke," the Taskforce appeals to the sense of responsibility of health care providers. Via several different platforms, the campaign points out the health damage children suffer, the persistence of a smoking addiction, and the role healthcare professionals can and should take in helping to prevent it.

After a successful launch in the first quarter, the campaign will continue and expand later this year. Visit or LinkedIn for more information and campaign announcements.