Thoughtful content strategy
We conducted a study on the scope of the project and provided the client with a content strategy for their future online portal. We did this based on a dozen interviews with stakeholders, including physician and nurse associations, academics, and national and European public health experts. Additionally, we analysed social media in selected European countries.
In many European countries, the public debate on vaccines and vaccination has become polarised. As a neutral third party, we listened to the different opinions expressed in the discussion. We advised the ECDC on how to reach European citizens and healthcare providers with up-to-date information on vaccines and vaccination in the most objective and transparent way possible. This is how we work towards a healthy world for everyone.
Fighting disinformation about vaccines
Schuttelaar & Partners has supported the European Centre for Disease Prevention and Control (ECDC) in fighting online disinformation about vaccines since 2018. Our latest project for ECDC started in 2021, in which, together with the University of Antwerp and the London School of Hygiene and Tropical Medicine, we set up a training programme for national and regional health authorities in Europe to combat online disinformation about vaccines.
Highest scientific standards
The goal of the trainings is to provide health authorities with tools and knowledge to address online misinformation about vaccinations. Our consultants coordinated the work of all consortium partners and were responsible for delivering the training programme content to ECDC. The combination of academic, medical, education and communication specialists within this consortium ensures that the training programme meets the highest scientific standards and is beneficial for European health authorities.