n order to inform and inspire the food industry, including hospitality, catering and retail, to get started with the NAPV, we have set up an information campaign (spring 2022 – autumn 2023), under the motto: Every step counts. Together on the way to an improved product composition in 2030.
The campaign consists of various activities. For example, in June 2022 we started with an online meeting with around 150 participants, in which State Secretary Maarten van Ooijen called on the sector to take action. This session was followed by two in-depth inspiration sessions to share good examples and discuss recent developments. Two more meetings will follow in 2023. We have also started a closed LinkedIn group for professionals from the food industry, in which we share information and good examples.
