Car experts have their say
It’s one thing inform people that their cars are more fuel efficient when driving with the correct tire pressure, however it’s mor effective if we show it. We used a social media campaign to demonstrate the advantages of correct tire pressure. For this we made use of Dutch giants in the field of automotive engineering: Tim and Tom Coronel. We let the Coronel brothers put it to the test. Tim and Tom gave the audience tips on how to air your tires harder and regularly.
Tim and Tom Coronel played the leading role as experts. We gave them the stage for trial and error. Tim and Tom were completely free in the posts they made on their social media. It became a campaign with a huge reach and credible content to motivate motorists to check their tires every two months. A win for the environment and the wallet.