Introduction of new packaging
Through interviews with employees and studying project plans and other information, the common thread quickly became clear, and we were able to put Riedel's sustainability story to paper.
One of the components in Riedel's story is packaging. The reason for zooming in on this with Riedel was the introduction of a 330-ml take-home carton. Schuttelaar & Partners provided both content and communication advice on the introduction of the new packaging. We visualised relevant stakeholders, advised in the assessment of the LCA (life cycle analysis) by experts and the communication process.