Strengthening the image of metal packaging
Schuttelaar & Partners is working in various ways to strengthen the image of metal packaging. For example, we have developed a website that serves as the central platform for MVN, where information about metal packaging is easily accessible to a wide audience. Through social media we are consistently raising awareness of the sustainable properties of metal packaging. We are also increasing visibility through podcasts, interviews, and media campaigns. All these activities are carefully developed in close collaboration with the Communications & PR working group and MVN members, so we can optimally respond to the needs of the sector and its stakeholders.
Engaging with stakeholders
As a trade association with a clear mission, it's not just about connecting members but also about strengthening collaboration with all key stakeholders in the supply chain. That's why we organize an annual Meetup, an inspiring gathering where manufacturers, brand owners, recyclers, and other players in the metal packaging supply chain connect. During these meetings, current topics such as the PPWR and sustainability claims are discussed, and we collaborate on solutions that help the sector move forward.
