Central Bureau of Food Trade (CBL)

Insight in the food chain for CBL

The Central Bureau of Food Trade (CBL) is the trade association for supermarkets and food service companies in the Netherlands. The CBL has 25 member companies. The CBL asked us to map the food chains of six different products. A food chain has several links, from suppliers to transporters, from producers to supermarkets. This differs for each product, as do the volumes of product flows that pass through the chain.

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Impact areas

Services

Position of supermarkets in view

Using various sources of information and discussions with experts, we depicted the links and volumes of the associated product flows for six food chains (apples, eggs, tomatoes, onions, pigs, and dairy) in Sankey diagrams. These diagrams show which product flows enter and leave the chain along different links. This provides insight int the share of individual links and puts the position of supermarkets in perspective by comparison to the other links in the chain.