For young people, by young people
To achieve a wide reach, we sought cooperation with a local broadcaster and to better reach the target group, we let young people play the leading role in a documentary about the subject. With the documentary we achieved 180,000 viewers during the television broadcast and with the views on online channels, such as YouTube, this number rises towards 250,000 viewers. The documentary is also divided into 10 smaller pieces that can be shared on various social media channels on which the target group is active.
Public favorite of the Scheveninger
Together with the North Sea Fish Foundation from Scheveningen, we brainstormed about how we could bring the most relevant message to the right audience in such an interesting way. A documentary starring young people was the outcome. For this we have sought cooperation with a local broadcaster and we have also taken on the fundraising for the project. With the help of the residents of Scheveningen, this project has become the public favorite in a local subsidy round of Stichting Initiatief op Scheveningen.