NS Retail

Sustainable and healthy on the go with NS Retail

NS Retail is part of NS and operator of several formulas at stations such as Kiosk, Julia's, the Station House Room, AH To Go and vending machines. Because NS Retail wants to be an example of responsible retailing at the train station, the company has developed a sustainability strategy and communication campaign under the motto “Green on the go”. For example, NS Retail is increasingly offering healthy and plant-based products, food waste is being reduced, and the switch to reusable coffee cups is being encouraged.

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Strategy & Implementation

Setting ambitions

In 2019, we supported NS Retail in choosing their sustainable and healthy themes, using a trend, stakeholder, and materiality analysis; and formulated an ambition statement. In the meantime, NS Retail has taken important steps towards a more sustainable and healthier assortment. Now the time has come for NS Retail to communicate their successes and challenges. To support them in this, our experts critically reviewed the communication strategy and sustainability initiatives and drew up do's and don'ts for the campaign and the use of the 'Green on the road' logo.

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