Overarching communication strategy
We combined our expertise in the areas of politics and health care with communications and design. Public affairs priorities were identified, and a stakeholder analysis was conducted. The shared values of the EHA and their key stakeholders formed the basis of an overarching communications strategy.
New corporate identity
A new corporate identity and associated set of communication tools (including online magazines, flyers, and position papers) ensure that the EHA reaches their key stakeholders in the EU in a more targeted way and better represents the interests of patients with blood disease.