European Hematology Association (EHA)

Raising political awareness for blood disorders

Approximately 80 million people suffer from one or more blood diseases within the European Union. After lung and colon cancer, blood cancer is third in terms of mortality. Unfortunately, this disease affects the most vulnerable in our society: children and the elderly. The European Hematology Association (EHA) promotes excellence in patient care, education, and research in the field of hematology. To advocate for the interests of hematologists and patients, the EHA asked us to increase their visibility.

Creating impact?

Edwin Hecker is happy to help

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Impact areas

Accessible healthcare

Services

Overarching communication strategy

We combined our expertise in the areas of politics and health care with communications and design. Public affairs priorities were identified, and a stakeholder analysis was conducted. The shared values of the EHA and their key stakeholders formed the basis of an overarching communications strategy.

New corporate identity

A new corporate identity and associated set of communication tools (including online magazines, flyers, and position papers) ensure that the EHA reaches their key stakeholders in the EU in a more targeted way and better represents the interests of patients with blood disease.

Impact areas