Stronger together: municipalities, coaches, and entrepreneurs
Our sustainability coaches work closely with municipalities and business associations. This way, we leverage local knowledge and existing networks. This approach expands the program’s reach and builds support among entrepreneurs. The result: visible steps towards sustainability in shopping areas and business districts, while also contributing directly to the province’s climate goals.
From local networks to joint results
Our sustainability coaches start by engaging with municipalities to involve local entrepreneurs. Municipalities know the local context and the challenges in business areas, and they bring trust to the table. Through a baseline measutement, we identify where the greatest impact can be achieved. Together, we then develop a recruitment strategy to connect entrepreneurs with the program.
Once participating, entrepreneurs receive tailored guidance from our coaches—whether technical, legal, or financial—depending on their needs. In addition, we translate the province’s ambitions into a practical communication strategy: from clear texts for websites and newsletters to events and webinars. We organize collective sessions where entrepreneurs can exchange experiences and explore sustainable solutions made tangible with real-life examples.
By combining personal guidance with the power of collaboration, we create stronger engagement, greater visibility, and concrete results—exactly what the province envisioned.
