Food
For producers, retailers, caterers and hospitality organisations, there is a growing urgency to make their food offerings healthier and more sustainable. At the same time, they face numerous challenges: changing laws and regulations, and a plethora of nutritional standards. It is also proving difficult to communicate improvements to consumers, policymakers and regulators in a convincing and transparent manner.
We assist companies and sector organisations in improving and positioning their offerings. We provide support in setting strategic objectives, testing products against scientific nutritional standards, and monitoring product range improvements. In addition, we ensure that communication is accurate: from correct claims and product information to impactful stories. In this way, we connect content with activation.
Our approach is based on substantive depth and pragmatic implementation. We always work in accordance with current regulations, international guidelines and scientifically based criteria. Our team combines knowledge of nutrition, health and sustainability with knowledge of the stakeholder field and the latest social developments. This is how we make a difference on the shelves and in society.
Our programmes have an impact: just look at our work for the Department of Health, Welfare and Sport in the context of the National Product Improvement Approach, where we got the food industry moving with a campaign that showed that every step counts. Or take our work for FrieslandCampina, for whom we assessed the nutritional value of their product range worldwide against strict criteria, as a basis for transparent reporting and further improvement.
A strong team is ready to start.
Managing Partner