Schuttelaar & Partners assisted the campaign in its launch in Belgium, the first country of this international expansion. We helped the campaign to identify and connect with actors of the Belgian agrifood system. In additional, we provided representation services in French for the Belgian national press (TV, radio, newspapers).
Watch here the interview on RTBF
Read in Le Soir
The campaign was a success, inspiring Belgians towards a lifestyle change. It is estimated that 27% of Belgian saw the campaign, 4% of them participated (300.000) and 85% of them wants to cut down on their meat intake permanently thanks to the campaign.
We already planned the second edition and it will take place 14-20 October 2024. We are looking forward to seeing the campaign grow!
More about the week without meat? Listen to the podcast with founder Isabel Boerdam