Matthias van Goor

The ever-increasing urgency to reduce CO2 emissions is often considered a bleak message to the public, ample resulting in fruitful conversation. In my job I explain complex sustainability issues and aim to create intrinsic motivation for reducing carbon emissions and encouraging circularity. But reducing eemissions is different for everybody. Sustainability infers a social factor that is equally important when considering a ‘’just’’ energy transition. Only then, collective support can be achieved.