Unilever – Planta

PR and stakeholder communication

As a Unilever brand, Planta produces margarines and cooking solutions derived from vegetable oils. These products contain essential fatty acids that are vital for the growth and healthy development of children. However, figures show that the consumption of margarine in Belgium is rather low. To try and turn this around, Schuttelaar & Partners has helped Unilever develop content related PR and stakeholder communication aimed at both healthcare professionals and consumers in Flanders and Wallonia.