Heinz

Grown not made

Heinz is the global leader in the production of sustainably grown, high-quality processed tomatoes. As part of Heinz’s integrated European PR and marketing programme, Schuttelaar & Partners produced a documentary film showing how the company’s famous Ketchup is derived from sustainably grown tomato varieties developed specifically for this purpose. In addition to sustainability efforts within its tomato production, Heinz also has a thorough CR programme which is transposed and implemented at national levels. In this area, we have helped Heinz to better position their sustainability efforts toward national stakeholders by developing sustainability brochures for the Benelux, Germany, Austria and Switzerland.