Choices ProgrammeMaking the healthy choice the easy choiceThe Choices Programme is a voluntary food information initiative which involves food industry, retail and catering. Its objectives include making healthy food choices more obvious to consumers and stimulating the food industry to innovate and reformulate products, thereby increasing the availability of healthy options. Introduced in May 2006 in The Netherlands, the programme is now present in numerous EU countries and is gaining momentum elsewhere in the world. Schuttelaar & Partners manages the secretariats of the Choices International Foundation and the national programmes in Belgium and the Netherlands. We take care of the administration, communication and lobby efforts. |
